Increasing your revenue is crucial for any business, and one great way to do that is to get more traffic to your website. Many people are put off as SEO (search engine optimisation) is very technical for new users to get started.
If you are serious about increasing your website traffic, then pay attention to our WordPress best practices. Wisdom will share with you SEO tips to help you improve your SEO.
Even though WordPress is SEO friendly there is a lot more you need to do if you want to increase traffic through SEO.
What is SEO?
For those that are unsure is stand for Search Engine optimisation. Many web designers like us use SEO to optimise your website to get more traffic by ranking higher in search engines. If your content is not optimised then search engines will not know how to rank it. So when people search for topics you write about, your website will not appear in the search results.
Our SEO WordPress Tips
Check Site’s Visibility
Always check that your WordPress sites search engine visibility option is un-checked! The reason for this option is that it allows you to work on your site before you want the public to see it.
Sometimes this option can be checked which is not good if you want your website to appear in search engines.
Login to WordPress and go to system settings >> Reading page.
Scroll down to “Search Engine Visibility” section and make sure the box is unchecked.
SEO Friendly URL Structure
URL’s in WordPress should be SEO friendly so they are easy to read by visitors and search engines.
Here are some examples of SEO friendly URL’s:
You can see the URL’s above are easy to understand.
Here are some examples of Non-Friendly SEO URLs:
These URL’s are difficult to read for us never mind search engines.
In WordPress one way to overcome this is by checking our Permalink Settings.
Login to WordPress and go to Settings >> Permalinks page. Now select the Post name option and then click save changes.
Now be careful if your website has been running for more than six months then do not change the permalink settings option, unless you are using the numeric option. If you are using Day and Name or Month, continue using that.
The reason is that by changing your permalink structure on a well-established site, you will most likely lose all of your social media content and not help your SEO.
http:// or https://
If you are starting a new website then you will have to choose either www. or non-www. You have to be clear which one you chose as to search engines they are two different websites.
You can see them by logging into WordPress Dashboard and go to Settings >> General page. Add your preferred URL as seen in the image below.
If you’re looking to secure your site with an SSL certificate then it would be best to choose HTTPS. Otherwise, it makes no difference to SEO.
There are many SEO plugins out there and the one Wisdom would recommend is Yoast SEO. This plugin allows you to easily configure your site for search engines. Yes, there is a learning curve but you will find loads of tutorials online to help.
An XML Sitemap is a really good way to help search engines map your site. It does not boost your rankings, but it will help search engines find the pages quickly and begin to rank them. Some SEO plugins automatically create an XML sitemap for your website.
Add Site to Google Search Console
A set of tools offered by Google Search Console or Webmaster tools allows you to see how your site looks by others on Google search. You can gain loads of insight into how often pages are clicked or appear in search results.
This data can help you to understand what is working and what is not on your website. It will alert you if there are problems with your website as if search crawlers are unable to access it.
We recommend you check your Search Console at least every month.
SEO On Blog Posts
If you use a plugin such as Yoast it allows you to add focus keywords to every blog post. It also shows a preview of what others will see when they Google your website.
Wisdom would highly recommend that you optimise your blog post title and description to get maximum clicks.
If using Yoast you would be able to scroll down your blog post when you are creating it to see the SEO options.
Wondering what keywords to use to give your blog posts the best chance of increasing traffic to your website. You can use keyword research tools such as SEMRush which will help you discover keywords. You can also find out what keywords where your competitors are ranking.
We will be posting some more SEO tips for your WordPress website in the coming weeks so keep checking. We hope this gave you an insight into how some changes and plugins can help you increase revenue by bringing more traffic to your website.